We’ve all been there. An idea pops into your head and it’s so ludicrous, so fun, that you just have to start writing it down. Erudite and lusty space dinosaurs? Go for it! A world in which you can taste colors, giving completely blind people a way to describe the spectrum? Why the hell not!

Then you get excited about it, and because you’re not a soulless automaton, you talk to people about the thing you’re excited about, which in turn excites them. You have just built anticipation for the idea.

Now you just have to write the thing that will live up to what’s in your head and in their imaginations. Continue reading →